After a degree in Materials Engineering, a PhD and a Masters in Business Administration, Barbara Codan is today CEO of GeniusChoice, a company that develops services, consultancy and training for agri-food companies. In particular, it deals with business development, with particular attention to food cost, business organization and the evolution of market trends. The passion, the experience of academic teaching and that acquired in the agri-food field, together with the certified expertise of data analyst, allow an innovative approach to the problems of food companies and restaurants.